With this lucky charm redesign, I took on more of a modern and simplistic approach to market to a more mature audience that still has that little kid at heart. Removing the famous lucky charms mascot named "lucky" allows the focus to be more centered on the cereal and its memorable Marshmellow shapes we all enjoyed as a child. I kept the rainbow theme and the lucky charm logo colors the same for better recognition.
(All images are created/owned by me)
